Unlock the Secret to Achieving Your Goals This Year
Download the Persona-Based Goal Setting Framework and transform how you set, align, and achieve your goals
Why Traditional Goal Setting Fails — And What to Do About It
Lack of Purpose
Traditional goals focus on what, not why.
Rigid Structure
When life changes, static goals break down.
Misaligned Priorities
Goals should fit your finite time and align with your identity.
Introduction to the Framework
Discover Jeff’s Persona-Based Goal Setting Framework
This simple 3-step method helps you define your identity-driven goals and achieve them
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Define Your Personas
Who do you want to become?
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Identify Outcomes
What results reflect living as your persona?
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Plan the Steps
What actions will obtain those results?
Look Inside
Persona-Based Goal Setting:
Persona-Based Goal Setting:
Align • Aspire • Achieve
